Luis Miguel Messianu of Alma: McDonald’s Fish McBites gave us the chance to do some “very fresh” creativity

McDonald’s recently introduced Fish McBites – after 50 years in business the fast-food chain announced the addition of this new fish dish to its Happy Meals menu. The Hispanic agency Alma in Miami came up with the original creativity for the press ad.Luis Miguel Messianu, president and CCO of Alma, told PRODU about it and noted that “we had the chance to do some ‘very fresh’ creativity – both literally and metaphorically – for the print ad launching Fish McBites, which gave us the creative freedom to present this new product in an amusing, creative way.”The advertisement shows a girl sitting with a little box of Fish McBites and gives the impression that she is underwater at a McDonald’s restaurant. Now that’s fresh!